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United States Twirling Association joins GoMembership

The United States Twirling Association (USTA), the nation’s leading sport baton twirling organization, has chosen GoMembership to help raise the bar with its membership and events administration.

USTA is a national, non-profit youth sports organization dedicated to positive youth development through the sport of baton twirling. USTA serves a national membership of athletes, parents, coaches, studio directors, competition directors, judges and other twirling supporters through a wide range of recreational, educational and competitive programs.

“We’re delighted to welcome such an ambitious and enthusiastic organization to the GoMembership community,” said David Pring, GoMembership CEO. “We look forward to working with USTA to significantly improve the organization’s  administrative processes, simplify the member experience and continue the growth of baton twirling across the U.S.”

With an active membership of some 2,000 baton twirling professionals and athletes, sanctioning approximately 200 local, state and regional twirling clinics and competitions each year, USTA will benefit greatly from the membership and events functionality that GoMembership offers.

“USTA is committed to providing our members with outstanding customer service and support,” said USTA President Karen Cammer. “We believe our partnership with GoMembership will help us deliver more value, convenience and efficiency to our professional and athlete members.”

The auto-renewal function in GoMembership will play a pivotal role in ensuring USTA maximizes member retention and can focus its efforts on the growth of baton twirling by reaching new audiences and attracting new members to the sport.

For more information about USTA and the sport of baton twirling, please visit ustwirling.com.

Written by Owain Fitzsimmons, Head of Marketing at GoMembership 

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